Sherlok vs. Whatagraph
- Free forever plan
- No credit card needed
Whatagraph is one of the prettiest report generators on the market, built for the agency to present results to the client, billed in USD on an annual contract. Sherlok operates before the report: it monitors, analyzes and recommends, monthly billing, starting free. If you want a decision before the presentation and no annual lock-in, Sherlok is the choice. Start free, no card.
Read-only connection
Sherlok reads metrics. It never creates, pauses or edits anything in your accounts.
Encryption in transit and at rest
Your data is encrypted on the way and in storage.
Revoke access whenever you want
In Connections or directly at Meta and Google. Reading stops immediately.
No card to start
Free plan forever, plus 14 days of Growth or Pro with no card.
Side-by-side comparison
| Criterion | Sherlok | Whatagraph |
|---|---|---|
| Category | AI decision layer | Visual reports for agencies |
| Question it answers | "What do I do?" | "How do I show what happened?" |
| Language | Native multilingual | English (auto-translated summaries) |
| Currency and contract | Monthly, starts at $0 | USD, annual contract, from ~$199/month (checked Feb 2026) |
| Proactive alerts | Yes | Not the focus |
| AI | Conversational decision on your data | Automated report summaries |
| Best for | Operate and decide | Present to the end client |
| Audience | Agencies and lean teams | International agencies |
Whatagraph pricing and features according to their official public pages, consulted in August 2026. They may have changed since. Always check the source before deciding.
See the difference? Start now, for free.
- Free forever plan
- No credit card needed
When Sherlok is the right choice
- Agency or in-house team without a big USD budget
- You want a decision and an alert, not just a presentation
- You don't want to lock in an annual USD contract
- You want AI that actually speaks your language, not auto-translation
When Whatagraph is the right choice
- International agency billing in USD or EUR
- The report's visual delivery is your competitive edge
- You have the volume to justify an annual contract in foreign currency
- You operate in English with clients abroad
The sources Sherlok connects
See how each integration works in practice:
Frequently asked questions
Don't Whatagraph's translated AI summaries cover it?
Those are auto-translated report summaries. They describe what's in the chart. Sherlok has a native conversation about your data and ends with a recommended action. Describing isn't deciding.
Does Whatagraph have more integrations?
It does. Dozens of sources, because multi-channel reporting demands breadth. Sherlok bets on depth in the 5 sources that decide the game for most operators: Meta, Google Ads, GA4, spreadsheet and database.
Is the free plan enough to really test it?
It is: you connect two sources, Meta Ads, Google Ads, GA4 or your own database, ask up to 30 questions a month and get the answers, with no credit card and no expiry date. Alerts and insights arrive every week; daily cadence and extra workspaces come with the paid plans.
Less reporting. More deciding.
- Free forever plan
- No credit card needed