Sherlok vs. Supermetrics
- Free forever plan
- No credit card needed
Supermetrics is the global standard for piping marketing data into your spreadsheet or BI. And it stops at the data. Sherlok skips that step: you ask a question and get the answer plus a recommendation, with proactive alerts. If your goal is to feed Looker Studio, pick Supermetrics. If it's making the decision without building anything, pick Sherlok. If you need to decide on Meta, Google and GA4 this week without maintaining a pipeline, Sherlok is the choice. Start free, no card.
Read-only connection
Sherlok reads metrics. It never creates, pauses or edits anything in your accounts.
Encryption in transit and at rest
Your data is encrypted on the way and in storage.
Revoke access whenever you want
In Connections or directly at Meta and Google. Reading stops immediately.
No card to start
Free plan forever, plus 14 days of Growth or Pro with no card.
Side-by-side comparison
| Criterion | Sherlok | Supermetrics |
|---|---|---|
| Category | AI decision layer | Data pipeline (ETL) |
| What you get | Answer + recommended next step | Raw data in the destination of your choice |
| Language | Native multilingual (PT/EN/ES) | English |
| Billing currency | BRL / USD | USD / EUR |
| Proactive alerts | Yes, cadence by plan | No |
| Need BI or spreadsheet afterwards? | No | Yes (Looker, Sheets, Excel, warehouse) |
| Starting price | $0 (Free, no card) | Tens to hundreds of USD/month, scaling per source |
| Organic search + paid media in one question | Yes, Search Console and Google Ads in the same answer | Has a Search Console connector; you build the join in BI |
| Connectors | 5 essentials, in depth | 150+ sources |
Supermetrics pricing and features according to their official public pages, consulted in August 2026. They may have changed since. Always check the source before deciding.
See the difference? Start now, for free.
- Free forever plan
- No credit card needed
When Sherlok is the right choice
- You're a paid-media manager or agency without a dedicated analyst
- You want the answer and the recommendation, not a pipeline to maintain
- You want to be warned before the loss, not discover it at month-end
- You want to start free with no card and no FX surprises
When Supermetrics is the right choice
- You already have a BI stack and a dedicated analyst to run it
- You need dozens of sources beyond Meta/Google/GA4
- You're multinational, English-first, and your team lives inside Looker/Power BI
- You want raw data in your warehouse for your own modeling
The sources Sherlok connects
See how each integration works in practice:
Frequently asked questions
Does Sherlok replace Supermetrics?
For everyday decision-making, knowing what's happening and what to do. Yes. If you need pure ETL to feed a corporate BI stack with dozens of sources, they're different categories and Supermetrics remains strong there.
Does Sherlok export data to Looker Studio?
No. Sherlok removes the dashboard step for most questions: you ask and get the answer with context and recommendation. For teams that still need a corporate dashboard, both tools can coexist.
Is the free plan enough to really test it?
It is: you connect two sources, Meta Ads, Google Ads, GA4 or your own database, ask up to 30 questions a month and get the answers, with no credit card and no expiry date. Alerts and insights arrive every week; daily cadence and extra workspaces come with the paid plans.
Less reporting. More deciding.
- Free forever plan
- No credit card needed