Sherlok vs. Reportei
- Free forever plan
- No credit card needed
Reportei solves a real problem: assembling beautiful white-label reports for the agency's client to receive. Sherlok solves the problem before that: knowing what's happening in the accounts and what to do. With alerts. One beautifies the delivery; the other improves the operation that produces the delivery. If your pain is deciding what to do in the accounts before building the report, Sherlok is the choice. Try it today, free, no card.
Read-only connection
Sherlok reads metrics. It never creates, pauses or edits anything in your accounts.
Encryption in transit and at rest
Your data is encrypted on the way and in storage.
Revoke access whenever you want
In Connections or directly at Meta and Google. Reading stops immediately.
No card to start
Free plan forever, plus 14 days of Growth or Pro with no card.
Side-by-side comparison
| Criterion | Sherlok | Reportei |
|---|---|---|
| Category | AI decision layer | White-label report generator |
| Question it answers | "What's happening and what do I do?" | "How do I present the numbers to the client?" |
| Interface | Chat + alerts | Report templates |
| Proactive alerts | Yes | Not the focus |
| White-label | Out of scope, the focus is the decision | Yes, it's the core |
| Currency | BRL / USD | BRL |
| Conversational AI | Yes, native | No |
| Best for | Operate and decide | Report and present |
Reportei pricing and features according to their official public pages, consulted in August 2026. They may have changed since. Always check the source before deciding.
See the difference? Start now, for free.
- Free forever plan
- No credit card needed
When Sherlok is the right choice
- Your pain is deciding: where budget leaks, what to scale, what to pause
- You want to answer the client on the spot, not at month-end
- You want to be alerted to problems before the client asks
- You'd rather the report be a byproduct of a better operation
When Reportei is the right choice
- Your #1 pain is the pretty monthly report with the agency's brand
- The client demands a standardized PDF or link every week
- You already decide well and just need to communicate better
- You want ready-made presentation templates per channel
The sources Sherlok connects
See how each integration works in practice:
Frequently asked questions
Does Sherlok replace Reportei?
Depends on your pain. If the bottleneck is the presentation, Reportei stays useful. If the bottleneck is the decision, knowing what to do and answering fast. That's Sherlok's territory. Some agencies use both.
Does Sherlok generate white-label reports?
Sherlok's focus is the decision, not the document. Sherlok does not offer white-label. For a polished standard-format presentation PDF, Reportei is more specialized today. Honesty is part of the product.
Do both bill in BRL?
Reportei does. Sherlok bills in BRL or USD depending on where you are. The difference is what they deliver: Reportei organizes the past to present; Sherlok analyzes the present to act.
Is the free plan enough to really test it?
It is: you connect two sources, Meta Ads, Google Ads, GA4 or your own database, ask up to 30 questions a month and get the answers, with no credit card and no expiry date. Alerts and insights arrive every week; daily cadence and extra workspaces come with the paid plans.
Less reporting. More deciding.
- Free forever plan
- No credit card needed