Sherlok vs. Triple Whale
- Free forever plan
- No credit card needed
Triple Whale is strong in its niche: DTC e-commerce running on Shopify, with its own attribution pixel and the Moby assistant. In English and USD. If your store is 100% Shopify and you operate in USD, it's a good candidate. For everyone else, multi-client agencies, non-Shopify stores, operations with ERPs and spreadsheets. Sherlok covers what it doesn't reach. If your operation doesn't live inside Shopify and you want a decision, not a dashboard, Sherlok is the choice. Start free today, no card.
Read-only connection
Sherlok reads metrics. It never creates, pauses or edits anything in your accounts.
Encryption in transit and at rest
Your data is encrypted on the way and in storage.
Revoke access whenever you want
In Connections or directly at Meta and Google. Reading stops immediately.
No card to start
Free plan forever, plus 14 days of Growth or Pro with no card.
Side-by-side comparison
| Criterion | Sherlok | Triple Whale |
|---|---|---|
| Focus | Multi-source marketing | DTC e-commerce on Shopify |
| Store platform | Any, data via GA4, spreadsheet or database | Shopify |
| Multi-client (agency) | Yes, workspaces | Not the focus |
| Language | Native multilingual | English (Moby) |
| Currency | USD, starts at $0 | USD, from ~$129/month (checked Feb 2026) |
| Own pixel/attribution | No, joins the official sources | Yes, proprietary pixel |
| Proactive alerts | Yes, across Meta, Google Ads, GA4, spreadsheets and your database, joining media with real sales | Yes, but limited to data inside the Shopify ecosystem |
| Cost of leaving the platform | None, your data stays in the official accounts | Attribution depends on their proprietary pixel |
| Best for | Multi-channel operations | DTC Shopify in USD |
Triple Whale pricing and features according to their official public pages, consulted in August 2026. They may have changed since. Always check the source before deciding.
See the difference? Start now, for free.
- Free forever plan
- No credit card needed
When Sherlok is the right choice
- E-commerce on any platform, data flows in via GA4, spreadsheet or database
- Agency serving clients across segments
- You need to join media with sales spreadsheet, GA4 and ERP
- You want AI in your language and predictable monthly billing
When Triple Whale is the right choice
- DTC store 100% on Shopify, ideally billing in USD
- Multi-touch attribution with a proprietary pixel is a priority
- You operate comfortably in English
- The Shopify apps ecosystem is your world
The sources Sherlok connects
See how each integration works in practice:
Frequently asked questions
Does Triple Whale work for non-Shopify stores?
The product is built around the Shopify ecosystem. Outside of it, the fit drops fast. Sherlok is platform-agnostic: GA4, spreadsheet and SQL database cover any store, including Nuvemshop, VTEX and custom builds.
Does Sherlok have its own attribution pixel?
No, and it's a choice: Sherlok joins the official sources (Meta, Google, GA4) with your real sales (spreadsheet, database) and turns that into a decision. Proprietary pixel attribution is out of current scope.
Which costs less?
Sherlok starts at $0 with no card; the Pro plan is $49/month. Triple Whale starts at ~$129/month in USD (public pricing checked Feb 2026).
Is the free plan enough to really test it?
It is: you connect two sources, Meta Ads, Google Ads, GA4 or your own database, ask up to 30 questions a month and get the answers, with no credit card and no expiry date. Alerts and insights arrive every week; daily cadence and extra workspaces come with the paid plans.
Less reporting. More deciding.
- Free forever plan
- No credit card needed