Why Sherlok exists
The marketing data industry hands you numbers. Nobody hands you the decision. That's the gap Sherlok was built to close.
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The problem isn't lack of data. It's too much data with no direction.
You have Ads Manager, GA4, the spreadsheet, maybe a Looker Studio. They all agree on one thing: turning numbers into decisions is your job. Export, join, build, interpret. Hours a week, every week. And in the end, the question that matters is still open: what do I do now?
A report shows what happened. A decision says what to do.
A report says CPA rose 32%. A decision says: "CPA rose 32%, driven by set X after Friday's creative swap; pause ad Y and reallocate budget to Z, which reaches the same audience at 40% lower CPA." The distance between those two sentences is the time you spend and the money you lose along the way. Sherlok was built to deliver the second one.
Why current tools don't close this gap
Data pipelines (Supermetrics, Windsor.ai)
move data from A to B competently. But they leave you alone at the destination: BI to build, analysis to do, and no warning when something breaks. The work stays yours.
Dashboards (Looker Studio, Power BI)
show everything, decide nothing. And someone has to build them, maintain them, and keep staring.
White-label reports (Reportei, Whatagraph)
beautify the past for your client to see. They don't tell you what to do tomorrow.
Generic AI (ChatGPT and friends)
answers well. When you export the CSV, paste the context and ask. It doesn't know your accounts, monitors nothing, and doesn't wake you when ROAS collapses on Saturday. Pull AI, not push.
Sherlok's three bets
Native language.
You ask the way you think ("which campaign is burning budget?"), no SQL, no dashboard, no translating your question into tool language. And the AI understands ROAS, CPA, peak seasons and marketing manager context.
Push, not pull.
Sherlok monitors your accounts continuously and warns you before the loss: ROAS dropping, spend accelerating, opportunity appearing. The tool comes to you, not the other way around.
Decision with recommendation.
Every answer ends in "do this." We don't hand you the number and good luck: we hand you the number, the why and the next step.
What Sherlok doesn't do yet
It doesn't execute changes to your ads on its own. Today it recommends and you apply (automatic execution is on the roadmap). It doesn't predict the future, yet; the path to prediction runs through learning from real decisions taken on the platform. And it doesn't have 350 connectors: it has the 5 sources marketing managers use every day, Meta Ads, Google Ads, GA4, Google Search Console and SQL databases. Built with depth, covering paid media and organic search in the same question. The list grows from customer demand, not press releases.
Who we build for
Agencies and media managers who need to answer clients in minutes. E-commerces tired of three different ROAS that don't match. Marketing teams with no BI on standby. Companies with ERPs full of answers and a CFO full of questions.
See the page for your case
Less reporting. More deciding.
- Free forever plan
- No credit card needed