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    What would you ask your data?

    Real question templates that managers ask Sherlok. Copy, adapt and get the decision.

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    Why did my CPA go up this week?

    DiagnosisMeta AdsRequires: Meta Ads

    Which campaign got worse in the last 7 days?

    DiagnosisMeta AdsRequires: Meta Ads

    Where am I spending without converting?

    DiagnosisGoogle AdsRequires: Google Ads

    Which creative is showing signs of fatigue?

    DiagnosisMeta AdsRequires: Meta Ads

    Why did my ROAS drop?

    DiagnosisGoogle AdsRequires: Google Ads

    What should I pause today?

    OptimizationMeta AdsRequires: Meta Ads

    Which campaign deserves more budget?

    OptimizationGoogle AdsRequires: Google Ads

    Which audience is performing best?

    OptimizationMeta AdsRequires: Meta Ads

    What time of day do my ads convert most?

    OptimizationGoogle AdsRequires: Google Ads

    Summarize this month's account performance

    Client & reportingMultiRequires: Meta Ads + Google Ads + GA4

    What were the 3 best campaigns of the month?

    Client & reportingMeta AdsRequires: Meta Ads

    Compare this month with the previous one

    Client & reportingMultiRequires: Meta Ads + Google Ads + GA4

    Where does my best-converting traffic come from?

    Traffic & siteGA4Requires: GA4

    Which page generates the most signups?

    Traffic & siteGA4Requires: GA4 with a conversion event configured

    Which channel brings the cheapest lead?

    Traffic & siteMultiRequires: Meta Ads + Google Ads + GA4

    Compare Meta and Google this week

    Multi-sourceMultiRequires: Meta Ads + Google Ads + GA4

    Where is my best cost per lead?

    Multi-sourceMultiRequires: Meta Ads + Google Ads + GA4

    What should I do today in this account?

    Multi-sourceMultiRequires: Meta Ads + Google Ads + GA4

    What's the real CPA joining Meta Ads with orders from the database?

    Real salesSQLRequires: Meta Ads + a SQL database

    How much of media turned into billed orders?

    Real salesSQLRequires: Meta Ads + a SQL database

    Does database revenue match GA4 conversions?

    Real salesSQLRequires: Meta Ads + a SQL database

    Which product sold most by source channel?

    Real salesSQLRequires: Meta Ads + a SQL database

    Which terms do I pay for on Google Ads and already rank first for organically?

    Organic searchMultiRequires: Google Search Console + Google Ads

    How much of my brand click is organic and how much is paid?

    Organic searchMultiRequires: Google Search Console + Google Ads

    Which pages lost position last month?

    Organic searchSearch ConsoleRequires: Google Search Console

    Which queries have high impressions and low CTR?

    Organic searchSearch ConsoleRequires: Google Search Console

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