Sherlok vs. Improvado
- Free forever plan
- No credit card needed
Improvado is an enterprise marketing analytics platform for global operations, assisted implementation, custom USD pricing, clients the size of major media holdings. Sherlok serves who Improvado isn't aiming at: agencies and lean operations that need a decision today, with no implementation project. If you're an agency or SMB that needs a decision today, with no implementation project, Sherlok is the choice. Start free, no card.
Read-only connection
Sherlok reads metrics. It never creates, pauses or edits anything in your accounts.
Encryption in transit and at rest
Your data is encrypted on the way and in storage.
Revoke access whenever you want
In Connections or directly at Meta and Google. Reading stops immediately.
No card to start
Free plan forever, plus 14 days of Growth or Pro with no card.
Side-by-side comparison
| Criterion | Sherlok | Improvado |
|---|---|---|
| Category | AI decision layer | Enterprise marketing data platform |
| Implementation | Minutes, self-service | Weeks to months, assisted |
| Price | $0 to $49/month · Infinity: custom pricing | Custom, thousands of USD/month |
| Contract | Monthly, no lock-in | Annual, enterprise |
| Language | Native multilingual | English |
| Audience | Agencies and SMBs | Multinationals and holdings |
| Marketing alerts | Yes, proactive | Focus on governance and pipelines |
| Organic search + paid media in one question | Yes, Search Console and Google Ads in the same answer | Has a Search Console connector; the cross-analysis goes through implementation and reporting |
| Support | Native language, WhatsApp | Dedicated CSM, English |
Improvado pricing and features according to their official public pages, consulted in August 2026. They may have changed since. Always check the source before deciding.
See the difference? Start now, for free.
- Free forever plan
- No credit card needed
When Sherlok is the right choice
- Agency or SMB, no implementation project
- Needs value on day one
- Predictable monthly budget, no annual contract
- Wants operational decisions, not a corporate platform
When Improvado is the right choice
- Global operation with dozens of markets and sources
- Enterprise budget and a data team to drive the project
- Corporate governance and contractual SLAs are a requirement
- USD purchasing without friction
The sources Sherlok connects
See how each integration works in practice:
Frequently asked questions
Do Sherlok and Improvado compete for the same client?
Rarely. Improvado lives in global enterprise; Sherlok, in agencies, e-commerces and SMBs. The comparison exists because both promise 'marketing insights'. But the check size and project scope come from different worlds.
Does Sherlok serve larger companies?
The Infinity plan covers larger operations: unlimited accounts, custom onboarding and integrations, and priority support. For ERP data, the connection is via SQL database. If your ERP exposes a read replica, Sherlok queries it directly. For multinationals with dozens of markets, Improvado is the natural fit.
Why is the price gap so wide?
Different categories: Improvado sells a platform with implementation and service; Sherlok sells a self-service product that delivers value in minutes. You pay for what your operation actually needs.
Is the free plan enough to really test it?
It is: you connect two sources, Meta Ads, Google Ads, GA4 or your own database, ask up to 30 questions a month and get the answers, with no credit card and no expiry date. Alerts and insights arrive every week; daily cadence and extra workspaces come with the paid plans.
Less reporting. More deciding.
- Free forever plan
- No credit card needed