Nekt is a Brazilian data platform, a lakehouse with hundreds of connectors and an MCP server. For technical teams that want to build their own AI agents. Sherlok is the finished product: the manager asks in plain language and gets the decision, no assembly required. Adjacent categories, different buyers: data engineer on one side, marketing manager on the other. If you need to decide on Meta, Google and GA4 this week and have no data engineer on the team, Sherlok solves it today. Start free, no card.
Read-only connection
Sherlok reads metrics. It never creates, pauses or edits anything in your accounts.
Encryption in transit and at rest
Your data is encrypted on the way and in storage.
Revoke access whenever you want
In Connections or directly at Meta and Google. Reading stops immediately.
No card to start
Free plan forever, plus 14 days of Growth or Pro with no card.
Side-by-side comparison
| Criterion | Sherlok | Nekt |
|---|---|---|
| Category | AI decision layer | Data platform (lakehouse) |
| What you get | Answer + recommendation | Infrastructure to build on top of |
| Who uses it | Media manager, agency, marketing | Data/engineering team |
| Requires code/SQL | No | Yes, it's built for builders |
| Currency | USD, from $0 | USD (from $499/month, checked Feb 2026) |
| Proactive marketing alerts | Yes | Not the focus |
| Focus | Marketing and paid media | Corporate data at large |
| Time to first value | Minutes | Days to weeks of implementation |
Nekt pricing and features according to their official public pages, consulted in August 2026. They may have changed since. Always check the source before deciding.
See the difference? Start now, for free.
- Free forever plan
- No credit card needed
When Sherlok is the right choice
- You want the marketing decision ready, not infrastructure
- You don't have (or want) a data engineer in the loop
- You need value on day one, not after implementation
- You want to start free
When Nekt is the right choice
- You have a data team and want a managed lakehouse in Brazil
- You'll build your own AI agents on top of your data
- You need to centralize dozens of corporate sources beyond marketing
- Infrastructure budget in USD isn't a concern
The sources Sherlok connects
See how each integration works in practice:
Frequently asked questions
Are Sherlok and Nekt competitors?
Partially. Both apply AI to data, but they sell to different buyers: Nekt to the technical team that builds; Sherlok to the manager who decides. In larger companies they can even coexist.
Nekt has hundreds of connectors, Sherlok has 5. Isn't that a downside?
Depends on the need. Centralizing corporate data from dozens of systems is lakehouse work. Deciding on Meta, Google, GA4, spreadsheet and database, the daily grind of marketing operations. Is depth work, and that's where Sherlok bets.
Which is cheaper?
Sherlok starts at $0 and the plan most agencies pick costs $49/month. Nekt starts at $499/month (public pricing checked Feb 2026). Different offers: finished product on one side, platform on the other.
Is the free plan enough to really test it?
It is: you connect two sources, Meta Ads, Google Ads, GA4 or your own database, ask up to 30 questions a month and get the answers, with no credit card and no expiry date. Alerts and insights arrive every week; daily cadence and extra workspaces come with the paid plans.
Less reporting. More deciding.
- Free forever plan
- No credit card needed