Integration with Google Analytics 4
Connect your GA4 property and ask about channels, funnel and conversions. Joining with your ads in the same answer.
- Free forever plan
- No credit card needed
Read-only connection
Sherlok reads metrics. It never creates, pauses or edits anything in your accounts.
Encryption in transit and at rest
Your data is encrypted on the way and in storage.
Revoke access whenever you want
In Connections or directly at Meta and Google. Reading stops immediately.
No card to start
Free plan forever, plus 14 days of Growth or Pro with no card.
10 questions you can ask
Where did my visitors come from this week?
Which channel brought the most conversions?
My conversion rate dropped. At which step?
Which pages engage most?
How much of paid traffic converted on the site?
Compare organic vs. paid traffic
Does the organic click Search Console shows actually convert on the site, according to GA4?
Where is my funnel losing people?
Which campaign generates the most engaged sessions?
Does Instagram traffic convert?
What's the origin of my sales?
What you can measure
Sessions, users, engagement, key events (formerly conversions), revenue, source/medium, channels, funnel steps (funnel exploration), landing and exit pages. Joinable with your media accounts.
How to connect
In Connections, pick GA4 and authorize with your Google account
The connection is read-only: Sherlok reads metrics and never creates, pauses, edits budget or publishes anything in your account.
Ask in plain language about any property metric
Connect your first source and ask your first question today.
- Free forever plan
- No credit card needed
Alerts Sherlok fires on its own
- Abnormal drop in sessions or conversions
- Channel performing outside the pattern
- Site conversion goal at risk
Real cadence: on the free plan, alerts and insights arrive every week, with 30 questions per month, and Free is permanent, not a trial. Daily frequency starts on the Pro plan.
Frequently asked questions
Do I need to touch the site code?
No. Sherlok connects to your existing GA4 property via Google OAuth. Nothing changes on your site.
Does Sherlok join GA4 with ads?
Yes, it's the main use: understand how much Meta and Google spend turned into real behavior and conversion on the site, in the same answer.
What about the site's organic search?
That lives in Google Search Console, also an active source: queries, pages, clicks, impressions, CTR and average position. With GA4 and Search Console connected, you ask what organic brings and what it converts in the same answer. See the Google Search Console page.
Can Sherlok change my campaigns?
No. The connection is read-only: Sherlok reads metrics and never creates, pauses, edits budget or publishes anything in your account. You can revoke access whenever you want, in Connections or directly at Meta/Google, and reading stops immediately.
Less reporting. More deciding.
- Free forever plan
- No credit card needed