Integration with Google Ads
Connect your account in 1 click via official OAuth and ask about campaigns, ad groups and keywords. Without exporting anything.
- Free forever plan
- No credit card needed
Read-only connection
Sherlok reads metrics. It never creates, pauses or edits anything in your accounts.
Encryption in transit and at rest
Your data is encrypted on the way and in storage.
Revoke access whenever you want
In Connections or directly at Meta and Google. Reading stops immediately.
No card to start
Free plan forever, plus 14 days of Growth or Pro with no card.
10 questions you can ask
How much did I spend on Google Ads this month?
Which keywords have the worst CPA?
Is my Performance Max cannibalizing my Search campaigns?
My average CPC went up, why?
Which search terms spend without converting?
Which campaign should I pause today?
What's my conversion rate by campaign?
Where should I reallocate budget this week?
What's cost per conversion by device?
Compare this week to last week
Am I paying for terms that already rank first organically?
What you can measure
Cost, impressions, clicks, CTR, CPC, conversions, conversion value, cost per conversion, conversion rate and ROAS, across Search, Performance Max, Shopping, Display and Demand Gen campaigns, by campaign, ad group, keyword, search term, device and hour of day.
How to connect
In Connections, pick Google Ads and authorize with your Google account
The connection is read-only: Sherlok reads metrics and never creates, pauses, edits budget or publishes anything in your account.
Ask in plain language, Sherlok answers with the account's data
Connect your first source and ask your first question today.
- Free forever plan
- No credit card needed
Alerts Sherlok fires on its own
- Cost per conversion above target
- Campaign spending without converting
- Sharp drop in impressions or clicks
Real cadence: on the free plan, alerts and insights arrive every week, with 30 questions per month, and Free is permanent, not a trial. Daily frequency starts on the Pro plan.
Frequently asked questions
Do I need to configure a Google API?
No. 1-click connection via official Google OAuth. No API key, no technical setup.
Can I see what I pay on Google Ads versus what I already earn organically?
Yes. With Google Search Console connected, Sherlok crosses the paid term with the organic query: you see where you pay per click on a term you already own at the top of organic, and where organic dropped and paid is holding the demand. See the Google Search Console integration.
Can I join Google Ads with Meta Ads?
Yes, with both sources connected, ask 'compare Meta and Google this week' and get the unified view with a reallocation recommendation.
Can Sherlok change my campaigns?
No. The connection is read-only: Sherlok reads metrics and never creates, pauses, edits budget or publishes anything in your account. You can revoke access whenever you want, in Connections or directly at Meta/Google, and reading stops immediately.
Less reporting. More deciding.
- Free forever plan
- No credit card needed